About Us

CONQA Group is a global consulting, event management and sports entertainment organisation that focuses within elite sport and corporate sectors. We offer a wide range of sports and business leadership initiatives such as focus groups, leadership programmes, as well as consulting services. 

Our two main programmes are the Elite Sport Summit, which takes place in Cape Town annually and the London Leadership Summit, which takes place at the London Stock Exchange annually. 

Our objective is to influence organisations and leadership teams to push the boundaries of business and sports performance daily.

Our Team


Justin Woolford
Chief Executive Officer 

Justin is a sports management graduate from ETA Sports Academy in Cape Town, and absolved the international internship at the IMG headquarters in London. Over the years, he has worked with the biggest teams in global sport, from NFL, NBA and Premier League Football teams to Olympic Governing Bodies, International Rugby Federations, as well as Super Rugby teams in the Southern Hemisphere.  

His entire professional career has been in sport and professional development, where his focus and passion is to bring decision makers from across business and global sport together, to learn best practices from each other. 


Peter Sharples
Chief Operating Officer 

Peter graduated from the University of Cape Town (UCT) with Business Science, Finance Honours. He is a Chartered Certified Accountant (ACCA) and he has held senior finance roles at global organisations such as Swiss listed company Lindt & Sprungli and wine & spirit giant Distell, at their London headquarters.

Peter oversees the entire global business from an operational perspective.


Xola Ntshinga

Xola is an experienced presenter, with a demonstrated history of working at the top end of broadcast media.

With a perfected skill set in Communication, Broadcasting, Event Management and Radio. Xola brings a unique element to CONQA Group, where his extensive knowledge in content and media, adds an extraordinary dynamic to the organisation.


Paddy Upton
Head Coach: Delhi Daredevils (IPL Cricket)
Head Coach: Sydney Thunder (Big Bash Cricket, AUS)

We are proud to have Paddy Upton on our executive board. He has vast experience in developing successful high performance teams globally. Paddy has coached a variety of elite sport and business teams, as well as individuals to take their game to even greater heights. He has been at the forefront of taking two international cricket teams to the world’s number one ranking; won a Cricket World Cup, and led underdogs, the Rajasthan Royals, to IPL Champions League finalists.


Prof. Pieter Kruger
Director: Cognacity / Harlequins RFC / Consultant: CONQA Group 

Professor Kruger has almost two decades of experience working in elite sport and business, from Super Rugby, English Premiership Football, English Premier Rugby, as well as various corporates ranging from BP, PWC, 3M, Frank Knight and Bain & Company to name a few.

Pieter is one of the founding partners of Cognacity in London, which is the UK’s leading provider of clinical, business and elite sport services. 

He is also a Director of the Institute of Psychology & Wellbeing (IPW) at North-West University and serves on the Medical Consultancy Advisory Board for Health Response UK.  In addition he is a visiting professor at University College London (UCL) Medical School on the Sports Medicine programme.

Dr. Wayne Diesel
Performance Director: Miami Dolphins (NFL)

Wayne has been involved in a variety of elite sports teams as a senior medical director and is currently working with the Miami Dolphins (NFL) in the US. Apart from contributing to the clinical well being of elite athletes, he has also maintained a strong interest in academia. Wayne’s goal is advancing medical practices within elite sport, from injury prevention, treatment and management to optimise elite performance. Wayne worked for many years as the head of medical services for English Premier League club Tottenham Hotspur FC.