In science there are no wrong answers, right? Wrong! With the help of Gareth Walton, a performance consultant, CONQA unpacks why the first step in dealing with the unambiguous world of sports science it is crucial to start with the ambiguous variable of culture.
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Everyone grows up wanting to be the next Cristiano Ronaldo, LeBron James or Serena Williams. The reality is, that the vast majority of elite athletes play supporting roles in the background. But if the original goal was to be great, how does the coach or manager keep athletes motivated and content with their place? How does a competitive high performing athlete remain focussed, when their teammate is grabbing the headlines? With Phil Handy, assistant coach at the Cleveland Cavaliers, CONQA explores this unique challenge.