Ground breaking work being done out of a UK based company is set to change the way we look at human performance forever. By measuring brain waves and mapping them against performances on the field, elite sport is on the verge of measuring the unmeasurable concepts such as form, mindset and psychological well-being of athletes.
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Go and Google “mental toughness quotes”. What you’ll find is scores of one liners from some of the greatest athletes, coaches and world leaders including Michael Jordan, Muhammad Ali, Vince Lombardi and even Donald Trump. What you’ll find is a host of history makers who believe that the abstract concept of mental toughness plays a major role in success. If you ask Dr John Sullivan, a psychologist with experience in many leading teams around the world, what you’ll find are history makers with no idea what they’re talking about. In his recently published book, Why the Brain Always Wins, Sullivan debunks mental myths and shows why coaches and athletes have it all wrong. CONQA Sport explores and challenges this theory.
Finding the right level of arousal is vital for elite athletes if they are to succeed. A long distance runner who burns himself out too early will have as little chance of success as a boxer who is too slow to get in the zone for his fight. Unfortunately, arousal is not a switch that can simply be turned on or off. Mitzi Hollander, founder of The ADD Lab, has helped Attention Deficit Disorder patients maintain their levels of arousal for years. Using the same methods, she is helping professional athletes manage their body and minds for peak performance.