No one loves cricket more than Indians. The same could be said of New Zealanders and rugby. Ditto for Canadians and ice hockey. Certain nations have forged a part of their identity around a particular sport that it's impossible to mention one without the other. But how would a new sport wriggle its way into the psyche of a population and forge its own identity in a community besotted with a particular pastime? CONQA Sport explores this conundrum by finding out whether this is done through success in competition, the formation of a community, social upliftment, youth development, or an amalgamation of different variables.
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