In science there are no wrong answers, right? Wrong! With the help of Gareth Walton, a performance consultant, CONQA unpacks why the first step in dealing with the unambiguous world of sports science it is crucial to start with the ambiguous variable of culture.
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Elite athletes did not get to where they are by winning a raffle ticket. They have dedicated their lives to eking out every ounce of ability and talent they have through hard work and unbridled commitment. Sure, some work harder than others and some are more naturally talented, but every athlete at the top is an athletic marvel in their own right. However, as bizarre as it may seem, some have never learned how to move their body correctly. That's when they call in the experts.