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james bell

The power of persuasion: how to sway superstar athletes

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The power of persuasion: how to sway superstar athletes

As head coach or manager, your job is to get the best out of your team. If that means playing your most talented player in an unfamiliar position then so be it. Right? Wrong. Convincing elite athletes to fulfil a role that may be uncomfortable is a much tougher task than it may appear but with deft management, even the most stubborn star can be swayed.

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