The Pygmalion effect, or the Rosenthal effect, is a psychological phenomenon whereby the expectation placed on individuals and groups dictates the way they perform. Tell an athlete or team that they have a particular attribute for an extended period of time and they will soon adopt that attribute. Team identity is an abstract concept and yet some teams just exude a certain personality. The way they play, the fans that support them, the players they recruit; every facet of their being embodies an ethos. We explore the identities of two of the greatest sports teams on the planet; Real Madrid CF and the New York Yankees and find out whether team identity can be translated into success.
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