We spend roughly 23 minutes of every hour at work trying to move people in a certain direction. We might be driven by selfish motives or we might be altruistic in nature. Either way, the process of exerting influence over another human being is something we spend close to half of our working time trying to accomplish. Tom Bird, best-selling author and speaker on the art of influence, speaks to CONQA and outlines the key attributes a leader must possess in order to influence people. As you would imagine, there is no one size fits all model but by following a general formula, anyone can become influential.
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