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mlb

THE IDENTITY OF A TEAM: ETHOS OF CHAMPIONS

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THE IDENTITY OF A TEAM: ETHOS OF CHAMPIONS

The Pygmalion effect, or the Rosenthal effect, is a psychological phenomenon whereby the expectation placed on individuals and groups dictates the way they perform. Tell an athlete or team that they have a particular attribute for an extended period of time and they will soon adopt that attribute. Team identity is an abstract concept and yet some teams just exude a certain personality. The way they play, the fans that support them, the players they recruit; every facet of their being embodies an ethos. We explore the identities of two of the greatest sports teams on the planet; Real Madrid CF and the New York Yankees and find out whether team identity can be translated into success.

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BATTING FOR THE OTHER TEAM: AMERICA'S PLAN TO TAKE ON WORLD CRICKET

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BATTING FOR THE OTHER TEAM: AMERICA'S PLAN TO TAKE ON WORLD CRICKET

Baseball is America's pastime while cricket represents English culture and global influence. They are two sports that encapsulate the ideologies of two great nations. Separated by geography, culture, and attitude, the two sports share a history that spans hundreds of years. With minor league baseball players struggling to carve out a career on the diamond, Julien Fountain, an Englishman with experience in both sports, is hoping to offer an alternative on the oval. Switch Hit 20 is aiming to change the face of world cricket by building a bridge for minor league players to become big hitters in cricket.  

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