Go and Google “mental toughness quotes”. What you’ll find is scores of one liners from some of the greatest athletes, coaches and world leaders including Michael Jordan, Muhammad Ali, Vince Lombardi and even Donald Trump. What you’ll find is a host of history makers who believe that the abstract concept of mental toughness plays a major role in success. If you ask Dr John Sullivan, a psychologist with experience in many leading teams around the world, what you’ll find are history makers with no idea what they’re talking about. In his recently published book, Why the Brain Always Wins, Sullivan debunks mental myths and shows why coaches and athletes have it all wrong. CONQA Sport explores and challenges this theory.
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