Viewing entries tagged
seattle seahawks

Unlocking Potential: How Fan Engagement and Brand Equity Drives On-Field Performance

Comment

Unlocking Potential: How Fan Engagement and Brand Equity Drives On-Field Performance

There’s nothing like sport to get one’s emotions soaring. Nothing compares to the thrills you feel when your team secures a dramatic victory or the agony of watching the athletes you love fail to reach their potential. Elite sports teams know this and now tap into that emotion by building a brand and an ideology that transcends the borders of the field of play. Fan engagement means so much more than merely rolling out a colourful banner and building positive brand equity could prove the difference between a successful season and another mediocre one. CONQA Sport explores how off-field marketing can drive on-field performance. 

Comment