Who’d be an elite coach? The merry-go-round at the top can be a daunting prospect for any manager and in this line of work, even the very best get the axe. But as we see time and time again, appointing a new manager often has an immediate positive impact on the team. Maybe there is some logic behind the madness. Two experts in their field with decades of experience help CONQA unpack the effect new managers have on teams and find ways to replicate that for those who are trying to keep their job.
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Rather than look back on the year that was, CONQA Sport is casting an eye on 2017 and calling on the powers that be to make some changes to improve the games we love. In the cutthroat world of top level sport, stagnation is suicide and so, along with some of the leading figures in the industry, we have compiled a 2017 wish list for a happy and elite new year.
There’s nothing like sport to get one’s emotions soaring. Nothing compares to the thrills you feel when your team secures a dramatic victory or the agony of watching the athletes you love fail to reach their potential. Elite sports teams know this and now tap into that emotion by building a brand and an ideology that transcends the borders of the field of play. Fan engagement means so much more than merely rolling out a colourful banner and building positive brand equity could prove the difference between a successful season and another mediocre one. CONQA Sport explores how off-field marketing can drive on-field performance.